BF assist Travelodge with Wembley hotel development

Client: Travelodge

Location: North West London

Services: Site acquisition, planning and development consultancy


The Brief

Our team has acted for Travelodge for over ten years,  searching for potential sites for possible development across North West London. Travelodge is the UK’s second-largest hotel brand and, in London, the brand with the most bedrooms.

The Journey

Brasier Freeth introduced a prime opportunity to Travelodge in the heart of Wembley. Our Agents conducted extensive negotiations with the developer and agreed on detailed Heads of Terms for a pre-let of a new hotel built to Travelodge’s specification.

Once terms for the deal were agreed, Brasier Freeth continued to represent Travelodge throughout the legal conveyance, liaising with our clients, the developer and consultants, in order to ensure a successful outcome on Travelodge’s behalf.

The Results 

Following a £6.5M investment, Travelodge opened its new 86 bedroom hotel in Wembley Town Centre. The facility sits directly above the rail station within St Modwen’s £90 million mixed-use Wembley Central Development, comprising 155 apartments, retail facilities and a multi-storey car park in addition to the hotel.

This is one of a number of new hotels for Travelodge as they aim to grow their UK estate to 50,000 rooms by 2020, including 5,000 rooms (60 hotels) in London.

Brasier Freeth continues to support this leading hotel chain’s ambitious plans searching for potential sites or buildings for conversion across North West London.