Privacy Policy

Brasier Freeth LLP is committed to protecting the privacy and security of your personal information.

This Privacy Policy explains how we collect, use, store and share personal data about our clients, prospective clients and other individuals we interact with.

If you do not want Brasier Freeth LLP to process your personal information as described in this Privacy Policy, please do not provide information to enquiries@brasierfreeth.com or submit your details on our website

We are the data controller of the personal information we process.
Registered Office: Concept House, Home Park Mill Link, Kings Langley, WD4 8UD, Hertfordshire
Company Number: OC 318811
Contact: enquiries@brasierfreeth.com

 

How we collect your personal information

  • When you contact us by phone, email or post.
  • When you enquire about, buy, sell, rent or let a property through us.
  • When you provide your property requirements or attend viewings.
  • When we receive information from trusted third-party sources such as property portals or business referrers, where you have consented to them sharing your data.
  • When you attend our offices, meetings, events or seminars.
  • If we receive information about you from third parties, we will inform you within one month or at our first contact with you, in line with data-protection requirements.

What personal information do we collect

Depending on your relationship with us, we may collect and process the following:

  • Contact details: name, postal address, telephone number, and email address.
  • Identity verification data: passport, driving licence, or utility bills (for anti-money-laundering checks).
  • Property information: property details, ownership, preferences, and related documentation.
  • Communications: emails, correspondence, meeting notes, and call records.
  • Any other information you choose to provide that is relevant to your enquiry or transaction.

How we use your personal information and our lawful bases

We only use your personal information when the law allows us to. Below is a summary of our purposes and lawful bases:

Purpose Example Lawful Basis
To perform our contractual obligations Managing property sales, purchase, or letting; arranging viewings Performance of a contract
To respond to enquiries or provide information you request Sending property details or answering questions Legitimate interests – to respond to potential client enquiries
To send information about similar services or properties Marketing to existing or previous clients Legitimate interests – ongoing relationship marketing
To send marketing communications where you have opted in Newsletters or property updates Consent
To verify identity and carry out due diligence Anti-Money Laundering and compliance checks Legal obligation
To manage risks, obtain professional advice or insurance Sharing details with insurers or legal advisers Legitimate interests / legal obligation

You can withdraw consent or object to marketing at any time by contacting us at; enquiries@brasierfreeth.com.

Who we share your information with

  • Service providers who support our business (e.g. IT, data storage, due diligence, or marketing support) under written confidentiality agreements.
  • Professional advisers and insurers for insurance coverage, risk management, and legal advice.
  • Law enforcement, regulators, or government bodies where required by law or to protect our rights.
  • Potential buyers or successors in the event of a merger, sale, or reorganisation, with measures to safeguard confidentiality.

We do not sell or rent your personal information to third parties.

We do not routinely transfer your data outside the UK. If this becomes necessary (for example, through a service provider), we will ensure appropriate safeguards such as adequacy regulations or approved standard contractual clauses.

Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting or reporting requirements.

  • General enquiries and marketing data: up to 7 years from last contact.
  • Client and transactional records: up to 15 years from completion to comply with professional, legal, and insurance obligations.
  • Identity verification data: retained for 5 years from completion, in line with AML requirements, then securely deleted.

Security of your information

We take appropriate technical and organisational measures to protect personal data from loss, misuse, or unauthorised access. Data is stored securely on protected systems with restricted access.

While we take every precaution to protect your information, please note that transmission of unencrypted data over the internet cannot be guaranteed as completely secure.

Your data protection rights

Under UK data-protection law, you have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate or incomplete data.
  • Request erasure of your personal data where there is no lawful basis for continued processing.
  • Object to processing based on legitimate interests or for direct marketing.
  • Restrict processing in certain circumstances.
  • Request data portability (for information you provided, where processing is based on consent or contract and carried out by automated means).
  • Withdraw consent where we rely on consent to process data.

These rights are subject to legal exceptions. To exercise your rights, contact us at enquiries@brasierfreeth.com or write to us at the address above.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/concerns/.

Changes to this Privacy Policy

We review this policy regularly and update it as necessary to reflect legal or operational changes. The latest version will always be available from our office or on request by email.

Further information

For more details about data-protection law, visit the Information Commissioner’s Office website: https://www.ico.org.uk.